Giving is not shopping! All receipts should have a heartfelt and friendly thank you, not just the same old script. Customize these as you would a thank you note.
Make sure your processing agent says, “Thank you for your contribution.” not “Thanks for shopping.” (Other keywords to avoid: checkout, shopping cart, purchase, etc.)
Most systems allow you to automatically receipt every donation. This auto generated email should include the gift amount, donor intention, and a thank you with as much customization as possible.
Decide internally, what donation amount merits a follow up letter or phone call? You don’t want to become so dependent on your digital system that you miss a chance to make a personal connection with your most generous supporters.